LAS VEGAS, Feb. 2, 2021 /PRNewswire/ -- Remark Holdings, Inc. (NASDAQ: MARK), a diversified global technology company with leading artificial intelligence ("AI") solutions and digital media properties, today announced that one of the largest commercial banks in China chose KanKan AI to upgrade 150 branches servicing approximately 1.8 million banking customers in the Sichuan Province. KanKan AI will install its recently released Digital Marketing Platform ("DMP") along with customized operational solutions and various supportive services. The DMP provides private-domain traffic operational tools to integrate customer data from existing WeChat accounts, mini-apps (apps that can be accessed without downloading), and each branch's customer accounts. Using KanKan AI's computer vision technology, DMP generates a private-domain traffic pool, with which branches can unify the management and release of marketing content, conduct precision marketing delivery based on customer grouping, and carry out marketing efficiency tracking analysis.
KanKan AI to upgrade 150 branches servicing approximately 1.8 million banking customers in the Sichuan Province
"With the ongoing COVID-19 pandemic, commercial banks and financial institutions have ceased most of their offline marketing activities. Branch managers have realized the pressing need to integrate omnichannel marketing strategies and provide a unified intelligent marketing platform," noted Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings. "The DMP, which includes the Smart Customer Retail Platform previously installed at various branches, is a more comprehensive intelligent solution that can be customized to meet each branch's marketing goals by personalizing services for each customer."
In the first half of 2021, KanKan AI will continue its product implementation on the bank's DMP system and target four other major banks across five provinces in Southwest China. Additional information regarding KanKan AI and its other innovative solutions can be found on its website (https://www.kankanai.com.cn/en/)
About Remark Holdings, Inc.
Remark Holdings, Inc. (NASDAQ: MARK) delivers an integrated suite of AI solutions that enable businesses and organizations to solve problems, reduce risk and deliver positive outcomes. The company's easy-to-install AI products are being rolled out in a wide range of applications within the retail, financial, public safety and workplace arenas. The company also owns and operates an e-commerce digital media property focused on a luxury beach lifestyle. The company is headquartered in Las Vegas, Nevada, with additional operations in Los Angeles, California and in Beijing, Shanghai, Chengdu and Hangzhou, China. For more information, please visit the company's website (www.remarkholdings.com).
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E. Brian Harvey
Senior Vice President of Capital Markets and Investor Relations
Remark Holdings, Inc.
Vice President of Investor Relations
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SOURCE Remark Holdings, Inc.